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The Art Of Looking Sideways Zoom

The Art Of Looking Sideways

Author:Alan Fletcher
AED 262.50 AED 236.25
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AED 262.50 AED 236.25
You Save: 26.25 (10%)
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Product Description


    "The Art of Looking Sideways" is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.

    This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.

    "The Art of Looking Sideways" is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

Additional Information

    Additional Information

    Author Alan Fletcher
    Format Hardcover
    Language English
    ISBN 10 0-71-483449-1
    ISBN 13 9780714834498
    PUBLISHER Phaidon Press
    PUBLISHING DATE Jul 20, 2001
    Cash on Delivery Cash on Delivery in UAE.
Author detail
    Alan Fletcher
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