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Secrets Of The Moneylab: How Understanding People Will Increase Your Profits Zoom

Secrets Of The Moneylab: How Understanding People Will Increase Your Profits

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AED 95.55 AED 86.10
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    Sensational books like "Freakonomics" have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? And how do you make money from them? "Secrets of the Moneylab" sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs "Secrets of the Moneylab" with insights into the invisible forces controlling the world of business. These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.
Additional Information

    Additional Information

    Format Paperback
    Language English
    ISBN 10 0-67-091944-6
    ISBN 13 9780670919444
    PUBLISHER Viking
    PUBLISHING DATE Oct 7, 2010
    NO. OF PAGES 256
    Cash on Delivery Cash on Delivery in UAE.
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