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Predictably Irrational Zoom

Predictably Irrational

Author:Dan Ariely
AED 66.15 AED 63.00
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AED 66.15 AED 63.00
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    Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can’t? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn’t be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Additional Information

    Additional Information

    Author Dan Ariely
    Format Paperback
    Language English
    ISBN 10 0-00-725653-1
    ISBN 13 9780007256532
    PUBLISHER Harper
    PUBLISHING DATE Jun 9, 2012
    NO. OF PAGES 304
    Cash on Delivery Cash on Delivery in UAE.
Author detail
    Dan Ariely
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