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Marks Of Excellence: Zoom

Marks Of Excellence:

Author:Per Mollerup
AED 210.00 AED 189.00
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AED 210.00 AED 189.00
You Save: 21 (10%)
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    This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.
Additional Information

    Additional Information

    Author Per Mollerup
    Format Hardcover
    Language English
    ISBN 10 0-71-483838-1
    ISBN 13 9780714838380
    PUBLISHER Phaidon Press
    PUBLISHING DATE Mar 18, 1999
    Cash on Delivery Cash on Delivery in UAE.
Author detail
    Per Mollerup
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