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Go Logo, A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands Zoom

Go Logo, A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands

Author:Peter Patilla
AED 179.55

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AED 179.55
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    Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
Additional Information

    Additional Information

    Author Peter Patilla
    Format Hardcover
    Language English
    PUBLISHER Rockport Publishers
    Cash on Delivery Cash on Delivery in UAE.
Author detail
    Mac Cato
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