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City Branding: Theory and Cases Zoom

City Branding: Theory and Cases

Author:Peter Patilla
AED 171.15

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AED 171.15
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Product Description


    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Additional Information

    Additional Information

    Author Peter Patilla
    Format Hardcover
    Language English
    PUBLISHER Palgrave Macmillan
    Cash on Delivery Cash on Delivery in UAE.
Author detail
    Dr Keith Dinnie
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